Companies and brands frequently rely on those who hold sway over the general public when formulating their communications strategy. However, the task of identifying a key opinion leader capable of steering their own community towards purchasing their products or services with conviction can be daunting. Influencers have become a valuable resource for modern-day brands. They assist in increasing brand recognition and/or driving sales.

Target surveyed a representative sample of the population in Kinshasa city to determine their preferred influencers and personalities, as well as to comprehend the genuine impact that influencers have on the locals in Kinshasa.

The publication can also assist non-profit organizations, including NGOs, embassies, and political parties, in selecting suitable spokespersons to effectively communicate their message to the residents of Kinshasa.