The effectiveness of a communication campaign relies on the channels selected. A yearly tool, offering advertisers, communications agencies, and marketing managers insights into the media consumption habits of the Democratic Republic of Congo (DRC) audiences, has been provided by our team since 2017.

In this sixth edition, we have presented a comparative analysis with reference to the previous year, 2021. The study considered only variables that could be statistically analysed.

The survey findings were derived from data collected from a representative sample of Congolese citizens aged 18 and above residing in the DRC's 26 provincial capitals.