- Documentary studies

The purpose is to collect previously available information on a specific subject, field, or market, notably through archives, official publications, the Internet, or experts, to explore an issue or prepare an in-depth study phase.

- Qualitative studies

Understanding attitudes and motivations of a short-listed population’s group. Data collection is carried out using techniques such as Focus Groups, in-depth individual interviews, Brainstorming, Consumer Immersion, and ethnographies.

- Quantitative studies

Here, we use figures, tables, and graphs, to describe the attitudes, opinions, and behaviors of a representative sample of a population. We collect data using techniques such as Face-to-Face Paper Interviewing (PAPI), Telephone Interviewing (CATI, Call Center), Computer Interviewing (CAPI), Mobile Interviewing (CAMI), Web Interviewing (CAWI) or Classroom Interviewing (CLT).

- Market Exploration

Organizing meetings with potential customers or partners, site visits, legal requirements for doing business, administrative procedures, business plans, and many more.

- Preparing the proposal

Concept testing, market positioning, brand image, pricing policy, distribution network.

- Capacity building

Specific training (market research, negotiation techniques, customer management, digital communication), organization of conferences and symposia.

- Human Resources

Recruitment of consultants, provision of personnel (interviewers, encoders, sales staff, call center agents)