Soon, Target Sarl will release survey results on favorite influencers and leaders of Kinois in 2023. They are in media, sports, music, and Comedy, but also the leaders who influence public opinion via digital platforms by their status or social position.

Kinois explained how these leaders are fascinating in their daily life. Others are even the country pride everywhere they go and make the flag of the DRC great again in their industry.

This study’s approach is two-fold, quantitative and qualitative, through which Target has surveyed and polled the Kinois on some public figures who shine in their industries and whose impression and savvy impact the population daily.

The questionnaire was integrated into the smartphone and was used to interview a sample of 4312 people in the city of Kinshasa face to face. The method applied is quotas by gender, age, and area of residence.

In the qualitative part, two focus groups were held with representatives from 4 districts of Kinshasa. Each focus group brought together 8 people aged between 18 and 49 years.