Target: the 2022 media study is coming soon
Target SARL, the market research company, will soon unveil its annual study of the media in the 26 provinces of the Democratic Republic of Congo. For this edition of 2022, Target will integrate again the new realities that now characterize the Congolese media universe.
The study will focus on old and new media, such as YouTube. It will also analyze the DTT (Digital Terrestrial Television), whose advent in 2020 has triggered an increase of television channels in the Congolese media universe. The well-known traditional media, free-to-air television, radio, and newspapers will undoubtedly appreciate this survey. Respondents will identify which media channels they follow, their preferred language for following the media, the times they follow the media, and their usual locations for following the media.
Questions about most-watched media, favorite programs, pay TV will also be addressed in this new edition of Target's media study. The study will also cover satellite media broadcasting, and other parts will be reserved for telephone and Internet uses. Data collection for the media study will begin on April 1, 2022. The final report will be available in July.
You can get the study on request by writing to info@target-sarl.cd or calling (+243) 810 451 052.
Mardi, 29 Mars, 2022 - 12:08
Post date: jeu, 25/03/2021 - 16:03
Post date: jeu, 25/03/2021 - 00:00
It has been two years since Target joined The Global Compact, a United Nations initiative launched in 2000, aims to encourage companies ar
Post date: jeu, 11/03/2021 - 08:19
Chaque 8 mars, le monde célèbre la journée internationale de lutte pour les droits de la femme.
Post date: jeu, 04/02/2021 - 11:49
Chaque début année le cabinet d’études de marchés Target récompense, au cours d’une cérémonie, ses employés et collaborateurs externes qui
Post date: sam, 10/10/2020 - 18:39
Post date: ven, 09/10/2020 - 15:16
Le cabinet d’études de marchés Target suit depuis le mois d’avril l’évolution de la pandémie du coronavirus en RDC.
Post date: mar, 28/07/2020 - 14:15
Serge Mumbu (General Manager) et Arlette Leumbou (Senior Market Analyst) ont publié un article analysant la
Post date: jeu, 09/07/2020 - 13:41
Target a mené au mois de juin une étude qualitative sur l’impact de la Covid-19 auprès de la population de l
