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At a CCIFC business lunch, the General Manager of Target Sarl will explain the specific characteristics of the media in Great Katanga.

For the seventh year in a row, the market research company Target Sarl has surveyed media audiences in the Democratic Republic of Congo. The survey provides in-depth information on media consumption habits in the 26 provinces of the DRC.

The results of this study show the specificity of each region of the country in terms of media habits and audiences for TV channels, radio stations, newspapers, magazines, websites and […] These regional results show the importance of media choice in developing a communication strategy aimed at reaching the core target audience to achieve an organization’s objectives.

To this end, the Franco-Congolese Chamber of Commerce and Industry is organizing a business lunch on the specific media audience in Great Katanga on 25 October from 12.00 to 14.00 in Lubumbashi.

The General Manager of Target Sarl will present the specific trends for Great Katanga to members and non-members of the Chamber interested in the communications industry, including advertisers, communications and marketing managers and media professionals.

The cost of this workshop is $60 for members of the Franco-Congolese Chamber of Commerce and Industry and $70 for non-members. To participate, please contact publications@ccife-rdcongo.org ou +243 813 483 899