
A CCIFC Business Lunch on the Specificities of the Media in Great Katanga
The Franco-Congolese Chamber of Commerce and Industry (CCIFC) organized a press luncheon on Wednesday 25 October in Lubumbashi, the capital of Haut-Katanga, on the theme of "The peculiarities of the media in Great Katanga".
The General Manager of Target Sarl pointed out that in Great Katanga, the Internet is the most popular medium, with 40% of the audience, closely followed by free television, which accounts for 39%. Pay TV and radio are in third and fourth place with 35% and 34% respectively. Newspaper remains the least followed media, with only 2%.
"The highest figure for the Internet is 56% in Haut Lomami. The two television channels (TNT and cable channels) are very popular in Haut Katanga. People listen more to Radio in Tanganyika and Haut Lomami with 46% and 43% respectively," he added.
The results of the media specificity survey in Greater Katanga show that, in terms of profile, 43% of young people aged 18-34 connect to the Internet to use instant messaging, connect to social networks and download videos. Radio is followed by 56% of working men, whose favorite program is the newspaper or news (45%). This type of program is also preferred by non-pay TV consumers, with 41% saying so.
In addition, 52% of women prefer cable channels for series or soap operas. In this category, young people aged 18 to 24 account for 31%, followed by those aged 25 to 34 with 28%.
In conclusion, Serge Mumbu showed that media audiences differ from one region to another and vary according to the profile of the target audience. He also urged participants to carefully analyze the target audience in line with the objectives set to ensure the success of a communication campaign.
For more information on specific audiences in Greater Katanga, please contact: info@target-sarl.cd.