In 2023, the market research firm Target SARL has identified several key sectors that will help to tackle the major issues influencing the daily lives of the Congolese people. In a truly impressive survey, Target spoke to more than 25,000 Congolese people countrywide. We are delighted to present these results, which are complemented by our in-depth analysis. They offer a truly global view of the country's overall performance! These polls paint an incredible, comprehensive picture of how the country is functioning as a whole.

We've divided them into five main categories below, so you can easily find what you're looking for! This report is a comprehensive guide to the major findings of the studies carried out in 2023. It covers a wide range of topics, including economy, technology, society and culture, education, media and influencers, as well as politics and security.

The technology sector is absolutely booming! This is according to several studies carried out by Target in 2023. There's so much for the Congolese to love about the digital world, from mobile networks to smartphones, mobile money to social networks and online shopping, there's a world of possibilities out there.

Target Sarl has been hard at work, delving into the fascinating world of social dynamics. They've conducted a series of intriguing studies, exploring the interests of the Congolese people, the religions of the DRC, the languages spoken by the Congolese population, and the use of motorbike taxis. These studies offer an excellent overview of the day-to-day life of the Congolese people, with a strong focus on related sectors.

Target's study of the school system provides an invaluable insight into the latest trends in primary, secondary and technical education. This study revealed some fascinating results! The majority of respondents expressed a clear preference for private schools, with state (official) schools coming in a close second.

This category is all about the media, advertising, influencers and favourite personalities. It provides companies and decision-makers with the insights they need to promote their products and services in the best way possible. By choosing the right channels, media, advertising platforms and ambassadors, they can make sure their brands are represented effectively on any scale.

In 2023, Target seized the opportunity to contribute to the national conversation on security and politics. They conducted studies on voting intentions for the presidential election, perceptions of the security situation in Kinshasa, and the implications of the war in the east, with proposed solutions.

The Insight 2023 report is an amazingly comprehensive analytical and synthetic compilation of the main studies listed above. Its aim is to create an understanding of each sector, placed side by side, to give the country a functional framework – and it's going to be a great success!

The amazing document is available in the sales area for you to explore: https://target-sarl.cd/up/dash/?ecom