Since 2017, market research firm Target Sarl has been conducting a barometric study of media audiences in the Democratic Republic of Congo. This ongoing study meticulously tracks key media trends, offering analyses tailored to the unique dynamics of the country’s media landscape and highlighting its principal characteristics.

The highly anticipated eighth edition of the media audience study in the DRC is on the horizon. This report will deliver in-depth results on major media consumption trends and audience behaviors within the Democratic Republic of Congo.

The study will provide valuable insights into media consumption patterns, including media types, preferred languages, usage frequency, favored days and time slots, typical locations, and the social contexts of media engagement.

Additionally, the report will delve into media audiences and identify popular programs. In a move toward innovation, the 2024 edition will present a thorough analysis of the future media landscape, integrating assessments of average media consumption times, historical trends, and projected shifts in media usage.

Conducted from March 28 to April 4 across all 26 provinces of the DRC, the survey involved face-to-face interviews with a representative sample of 2,000 individuals—split evenly between 1,000 women and 1,000 men, all aged 18 and over. This representation was ensured through a quota method addressing gender, age, and residence variables.

The insights from the 2024 media study will be instrumental for media organizations aiming to strengthen their foothold in the national media landscape. By analyzing current audience patterns alongside emerging consumer trends, the study will provide strategic guidance for effectively engaging and attracting future audiences.