Target Sarl, Proud Co-Sponsor of the Inaugural « À la découverte de nos journalistes » Festival in Bukavu On Saturday, August 31, 2024, the vibrant VAMARO Basketball Stadium in the Ndendere district of the Ibanda municipality was the epicentre of excitement, hosting the inaugural “A la découverte de nos journaliste” festival in the heart of Bukavu.

Aiming to strengthen connections between journalists and their diverse audiences—listeners, viewers, readers, and online users—in a relaxed and friendly atmosphere, the festival drew a range of provincial VIPs.

As a proud sponsor, Target Sarl was represented by its dedicated Bukavu team, led by the Business Developer, showcasing their commitment to the event.

In her speech, Hortense Nsimire provided a compelling overview of the firm's activities, emphasizing the crucial role of market research in informed decision-making and in driving the organization's diverse objectives forward.



The festival also provided an excellent opportunity for Target to elucidate to media managers the significance of media audience research in the Democratic Republic of Congo. This is particularly relevant as the media landscape rapidly evolves with new technological trends.

Current trends were also explored with the goal of enhancing mutual understanding between the media and the local community. The event featured a variety of engaging activities, including billiards, Zango, the Fire Game, and many other exciting games.

At the end of the event, the Target Sarl team seized the chance to network with various authorities, who graciously honored this inaugural occasion to connect and exchange ideas with local press professionals.