In front of an audience of company directors, sales managers, and entrepreneurs, Target Sarl hosted an after-work event on Friday, September 29, to showcase its key activities in the Republic of Congo across various sectors.

The UMA by ELAIS restaurant was selected as the perfect venue for this inaugural large-scale professional gathering. The event aimed to highlight the importance of market research in managerial decision-making and achieving business objectives. It also emphasized the significance of each study conducted in relation to the respective fields.

These areas provide valuable insights that can help companies better understand their target audiences and the socio-economic environment in which they operate. The focus areas included: Media, Advertising and Influencers, Banking, Languages Spoken, Interests, Mobile Telephony, Insurance, and Religion.

In his speech, Serge Mumbu, the General Manager of Target Sarl, emphasized the context in which these studies were conducted. "From March 29 to April 14, Target deployed its interviewers across all departments of the Republic of Congo to survey a representative sample of 1,000 individuals," he stated.



A B-to-B meeting for strategic networking

Recognizing the importance of networking in B2B activities, Serge Mumbu concluded his presentation by initiating a moment of exchange, allowing participants to build a strategic network.

The discussions yielded valuable insights into the market, trends, and best socio-economic practices. Each participant, representing a specific sector, was able to draw connections between the significance of research and their respective fields.

Target Sarl also acknowledged the local team that contributed to the success of the studies conducted in Pointe-Noire, as well as to this after-work event, which follows the one organized last June in the Congolese capital, Brazzaville.

The firm has reiterated its commitment to assisting companies in achieving their objectives by leveraging its research and diverse activities, particularly in market research, opinion polling, business intelligence, and marketing strategy.

All studies conducted in the Republic of Congo are available at the following address: info@target-sarl.cd, as well as in the commercial section of its website:www.target-sarl.cd.