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Online Panels: A Revolution in Data Collection Across Africa

In a rapidly evolving world, leveraging innovative data collection methods is crucial for optimizing time and resources. Online panels offer the ability to engage a vast number of participants at a significantly lower cost compared to traditional data collection methods.

To explore this transformative approach, Africa Community Circle is hosting an exclusive online discussion in French on the topic of online panels in Africa at 3 PM on October 17.

This session aims to enlighten participants on the mechanics of online panels, highlighting their unique characteristics in comparison to other data collection methods—both online and traditional. We will discuss their current application and underutilisation across different regions of Africa, as well as the promising future of online panels on the continent.

The agenda will encompass key themes, including understanding the fundamentals of online panels, exploring their current usage and potential in Africa, sharing insights from experienced professionals, and offering strategic recommendations.

This discussion is tailored for anyone interested in market research within Africa, including research agencies, clients, corporations, technology providers, students, and academics.

We are pleased to announce that Serge Mumbu, General Manager of Target Sarl and a representative of ESOMAR, will be among the speakers. He will share valuable insights into the creation and functioning of online panels, along with practical examples from the field.

We warmly invite young professionals and enthusiasts in the insights industry to join this pivotal gathering to delve into a topic poised to revolutionize the future of data collection.

The Africa Community Circle, an initiative of ESOMAR, aims to unite market research professionals across Africa to exchange knowledge, strategies, and best practices.

Link to the recording of the discussion: event.on24.com