Announcement: Impact of Advertising 2024 - Major Trends
Key Trends
Interest in advertising rose to 38% in 2024, up from 31% in 2023. This trend is evident across nearly all demographic segments, except for those aged 35-49, whose interest has seen a slight decline of 4%. The regions of Grand Bandundu (49%) and Kinshasa (46%) exhibit the highest enthusiasm, while Kongo Central remains at 18%.
Conducted by Target Sarl, this study provides insights into the impact of advertising campaigns and how they influence consumer behaviour.
For Decision-Makers
For decision-makers, communications professionals, and marketing agencies, this study is an invaluable resource. It offers a comprehensive analysis of the strengths and weaknesses of the advertising media utilized and sheds light on the factors influencing purchasing decisions. Decision-makers can leverage these insights to refine their strategies and enhance the effectiveness of their campaigns.
Availability
Don’t miss the chance to stay informed! Get the "Impact on Advertising" report and discover the advertising media best suited to your audience.
Contact
Head Office: 1525, Boulevard du 30 Juin, Vulambo Building (ex. Shell), 8th Floor, Kinshasa-Gombe.
E-mail: info@target-sarl.cd
Phone: +243 (0) 98 00 32 033
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