The ninth edition of the media audience study in the Democratic Republic of Congo (DRC) will be published on Monday, June 16, 2025. Building on meticulous analyses from previous editions, the report offers essential insights for marketing and communication professionals.

In 2025, 2,000 individuals—1,000 men and 1,000 women—were surveyed face-to-face, representing the Congolese population aged 18 and above across the 26 provinces of the DRC. In conflict-affected areas, the survey was conducted over the phone.

The report is divided into two main parts: Congolese media consumption habits and media audience figures broken down by platform and organized by sections. Media consumption habits covered include the types of media platforms used, frequency of use, preferred days for audience engagement, and peak hours for viewing, listening, or online connection. These factors are crucial for understanding target audiences, especially for advertisers.

The media audience section presents data by media platforms—Internet, radio, cable or pay TV, free-to-air or terrestrial TV, and print media. Each section begins with note on key trends followed by overall audience scores. Target Sarl’s media study is distinguished by its detailed audience breakdowns analyzed for each province.

This year marks a significant shift in media consumption trends: Radio has experienced a 2-point decline from 46% to 44%, while the Internet has emerged as the most consumed media platform, growing from 45% to 48%. It is now the only medium showing growth compared to others.

Target Sarl invites industry experts to subscribe for real-time access to the comprehensive results revealing the major media trends in the DRC for 2025. The report offers dual value: informing advertisers about the consumption habits of their clients or target audiences, and enabling each media outlet to evaluate its position relative to competitors.

For further details or to pre-order your copy, please contact us at: info@target-sarl.cd.