On Thursday, June 19, at the Rotunda of the Franco-Congolese Chamber of Commerce and Industry (CCIFC), Target Sarl officially launched the ninth edition of its Media Audience Study in the Democratic Republic of Congo (DRC), in front of members of the Kinshasa press.

The event opened with remarks from the General Manager of Target, who acknowledged the large and dedicated team behind the successful completion of the study. He was then joined by the Head of Analysis and the Project Manager, Serge Mumbu Elle, to share key findings and recommendations.

Two major strategic recommendations were presented to the attending media professionals, aligned with media consumption trends projected through 2025:

“Local television stations can reinvent themselves by meeting broadcast standards that allow integration into major pay-TV packages, boosting visibility and expanding audience reach. Meanwhile, radio station managers should rethink their distribution strategy by incorporating online streaming with competitive, engaging content,” he explained.

The press conference was marked by an interactive Q&A session, as journalists took the opportunity to compare the study’s findings with the realities they encounter in their day-to-day reporting and broadcasting. This moment of exchange proved to be particularly insightful and engaging.

A wide range of media organizations participated in the event—including TV channels, radio stations, online platforms, and a news agency—highlighting the diversity of the Congolese media landscape. Across all channels, one key takeaway stood out: like in many other countries, the internet has now become the most consumed media platform in the DRC.

The full Media 2025 report is now available at a promotional price on Target’s official online store: https://target-sarl.com/product/audience-des-medias-en-rdc-2025/