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International Market Research Day 2022

Led by the Turkish research association TUAD and coordinated by ESOMAR, IMRD22 is a community-based festival offered in partnership with national, regional, and global associations worldwide that promote information and analysis to help shape a better world in the service of people.

This year, national, regional, and global associations from around the world will fill 2 weeks with inspiring content demonstrating how knowledge and analytics are essential to the cause of building a sustainable world and how knowledge and analytics projects around the world are helping us meet the United Nations Sustainable Development Goals.

Last year's International Market Research Day explored how information and analytics would help us navigate the post-COVID-19 recovery. This year's edition looks to the future, a future that must provide a better quality of life for all and ensure a world that can sustain our presence there. Superheroes of insight and analysis are essential to making that world a reality.

In 2021, IMRD21 celebrations reached an incredible reach, with more than 1.2 million people reached on social media and 200,000 people on traditional media channels.
IMRD21 also inspired thousands of social media posts and a multitude of content shares.

Thursday, May 5th, 2022 - 15:34