A successful communication campaign depends on the channels used to achieve it. Target Sarl will release on September 20 the results of a survey conducted on the media audience in the Democratic Republic of Congo to advertisers, publicists, and other marketing managers. The purpose of this survey is to present the media habits of the Congolese, the general profile of media users in the DRC, and other essential aspects that may allow advertisers to reach their targets and obtain the expected results through an adapted, objective and correct communication.

The Target Sarl survey, which is in its sixth edition, is based on annual data collected during "face-to-face" exchanges on media consumption patterns between interviewers and a sample of thousand nine hundred and seventy-eight (1978) Congolese men and women aged 18 and over in the country's 26 provinces. Here, the analysis is compared to 2021, considering variables with statistically analyzable bases.

As of 2017, Target Sarl offers advertisers the results of its media audience research to help develop their media plans. Furthermore, the results of this study allow the media to have a clear and objective view of their absolute position in the market to develop the necessary strategies to increase their audience and attract advertising clients.

Please get in touch with us by e-mail at info@target-sarl.cd for information on how to obtain a copy of the study.

Tuesday, August 30, 2022 - 12:49