The market research firm Target will soon unveil a study on the impact of advertising in the DRC. This survey was conducted from March 18 to April 24, 2021, with a sample of 2000 people interviewed face-to-face, representative of the Congolese population aged 18 and over in all 26 provincial capitals of the DRC with the use of smartphones. The sample's representativeness is ensured by the quota method applied to the following variables: gender, age, and province.

To assess Congolese public opinion on advertising, the study on the impact of advertising was structured around four major questions. Respondents were asked about their interest in advertising.

All the media on which they followed the advertising were also studied, namely TV, radio, billboards, posters, banners, and other advertising media.

The study also looked at which brands had communicated and whose advertising had caught their attention in the seven days before the study. Which brands they saw in an advertisement seven days before the study. But also which advertisement they prefer among the ones they watched and why.

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