The survey is a one-time investigation with a representative sample of the surveyed population. Findings from the sample are then extrapolated to the study population or parent population.

Target has already organized more than a hundred surveys on different themes such as Media, industry, mass consumption, banks, telecoms, NTIC, education, insurance, human rights, health, organizations and international relations, environment, finance, agri-food, business climate, accountability, advertising, social, trades, hydrocarbons, and more.